Strategic Wealth Designers Named Official Retirement & Wealth Management Partner of the Louisville Cardinals

Louisville, KY – November 10, 2016

Strategic Wealth Designers, one of the area’s most prominent and well-known retirement and wealth management firms, has entered into a partnership with the Louisville Cardinals as announced today by Louisville Sports Properties, UofL Athletics’ multimedia marketing rights partner. Strategic Wealth Designers (SWD) becomes the first locally based “Retirement and Wealth Management” firm to partner with the Cardinals.

“We feel extremely proud to have been selected as the Official Retirement and Wealth Management Partner for the Louisville Cardinals especially as we prepare to celebrate our 15th anniversary of serving the local community in 2017,” said Matt Dicken, SWD Founder and CEO. “As a long-time Cards fan, I’m personally excited to share the opportunities this partnership provides with our current and future clients, as well as the SWD team. We also feel extremely honored knowing how selective the university is with who they partner with, which exemplifies the quality and credibility of the SWD brand.”

As a UofL Athletics’ corporate partner, Strategic Wealth Designers will receive numerous benefits during football and men’s and women’s basketball seasons including in-game promotions for fan engagement. The brand will garner exposure through in-venue digital signage, social media, use of logo and visibility at games, as well as numerous hospitality opportunities.

“We’re excited to bring Strategic Wealth Designers into our family of local businesses who support UofL Athletics,” said Louisville Sports Properties General Manager John Penny. “We are grateful for the investment they’re making with UofL Athletics and know our fans will appreciate the high standards they uphold and the quality retirement and wealth management services they offer; not to mention the support they already give to the local community.”

Strategic Wealth Designers ( is a leading retirement and wealth management planning firm founded by CEO Matt Dicken in 2002. Matt is a best-selling author and tv show host of “Strategic Wealth with Matt Dicken,” which airs in Louisville every Sunday on WHAS 11 at 10am and WLKY on Saturday at 1:30pm. The Strategic Wealth Designers team serves Kentucky and Indiana and offers a variety of services including annuities, wealth accumulations, asset protection, life insurance, retirement income strategies and more. By using a “safer money” approach to investing, Strategic Wealth Designers provides its clients with a worry and stress free road to retirement. SWD is proud have three trusted advisors serving its clients, all of whom are members of the National Ethics Association.

Learfield's Louisville Sports Properties secured the Strategic Wealth Designers partnership on behalf of UofL Athletics. An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for more than 120 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

Back to Press

Have Questions for Us?

It can be difficult to make financial decisions without access to information. If you have questions or concerns about your current retirement strategy, feel free to contact us using the form below.

Fill out my online form.

Privacy Policy | Terms of Use

Strategic Wealth Designers, LLC is a Registered Investment Advisor in the states of Kentucky and Indiana. Matt Dicken, Dustin Stanley and Jordan Schwartz are Investment Advisory Representatives affiliated with Strategic Wealth Designers, LLC. The advisors may not transact business in states where they are not appropriately registered, excluded or exempted from registration. Individualized responses to persons that involve either the effecting of transaction in securities, or the rendering of personalized investment advice for compensation, will not be made without registration or exemption.

*Guarantees provided by insurance products are backed by the claims-paying ability of the issuing carrier.

The retirement kit is provided for informational purposes only. It is not intended to provide tax or legal advice. By requesting this report you may be provided with information regarding the purchase of insurance and investment products in the future.