Our Team

We've built our firm on lifelong relationships rooted in performance and trust.

Carrie Heinrich

Marketing Director

Carrie@SWDgroup.com
(502) 412-3354 ext. 319

Carrie manages all of SWD’s strategic marketing campaigns and is responsible for developing recognition and brand awareness around the company and its services. Her team manages the preparation and planning for all financial seminars and client events, digital and social media marketing, graphic design, tv show production and editing, advertising, and appointment management. Carrie has over 15 years of marketing experience with both public and private B2B and B2C organizations, most recently in the financial services industry. She received her bachelor’s in Marketing/Communications from the University of North Florida.


Javier Hernandez

Client Service Director

Javier@SWDgroup.com
(502) 412-3354 ext. 305

Javier manages the Client Services department. He assists existing clients with all of their account service needs, and he is your point of contact regarding accounts you have with the firm. He prepares all Strategic Wealth Reports and other sales reports for potential new clients. Javier also helps support compliance operations within the firm, a critical function for our Independent Registered Investment Advisors. Javier earned his bachelor’s degree in Business Administration in 2007 from Drake University where he double-majored in Marketing and International Business. In May 2015, Javier earned his Master’s in Business Administration degree from the University of Louisville and focused on Entrepreneurship.


Stephanie Flischel

Client Service Specialist

Stephanie@SWDgroup.com
(502) 412-3354 ext. 318

Stephanie is one of the Client Service Specialists for Strategic Wealth Designers. She is part of the team that works with new clients to ensure all accounts are opened and transferred correctly. During the new business process she will be a main point of contact for updates and questions. Stephanie also assists existing clients with account service needs. She earned her bachelor’s degree in 2005 from Eastern Kentucky University.


Daniel Werncke

Event Marketing Specialist

Daniel@SWDgroup.com
(502) 412-3354 ext. 310

Daniel is the Event Marketing Specialist for Strategic Wealth Designers. He is responsible for all aspects of Matt’s retirement workshops, including event scheduling, lead generation, materials preparation, and successful execution of each event. In addition to the seminars, Daniel also assists with developing and implementing the firm’s other marketing and advertising campaigns. Daniel prepares the newsletters and email notifications that are sent to current and potential clients. Daniel graduated from Indiana University Southeast in 2014 with his bachelor’s degree in International Business and Business Management, and a minor in German.


Zach Wright

Digital Marketing Specialist

Zach@SWDgroup.com
(502) 412-3354 ext. 311

Zach is the Digital Marketing Specialist for Strategic Wealth Designers. He is involved with the creation and development all of the firm’s visual marketing products and campaigns, including graphic design and website management. He also assists with the editing and production of Matt’s weekly TV show, Strategic Wealth with Matt Dicken. Zach updates all social media sites and the firm’s website, www.SWDgroup.com, and provides support to the Marketing Department’s daily operations. Zach graduated from the University of Northern Iowa in 2014 with his bachelor’s degree in Electronic Media.


Jarrett Hesketh

Client Service Specialist

Jarrett@SWDgroup.com
(502) 412-3354 ext. 316

Jarrett is involved in various activities within multiple departments of Strategic Wealth Designers as a Client Service Specialist. He creates annual reports for existing clients coming in for annual reviews, and compiles Strategic Wealth Reports and risk analyses to assist the advisors when giving new clients perspective on their financial situations. Jarrett also assists with client requests pertaining to their accounts such as status updates, withdrawals, and further retirement analysis reporting. He graduated with a bachelor’s degree in Marketing and Entrepreneurship from Indiana University.


Mackenzie Been

Client Service Specialist

Mackenzie@SWDgroup.com
(502) 412-3354 ext. 321

Mackenzie is a Client Service Specialist at Strategic Wealth Designers. She works closely with prospects as they set-up new accounts and serves as a main point of contact throughout the client onboarding process. She also works with existing clients by delivering exceptional customer service and helping them with their account needs. Mackenzie earned her bachelor’s degree in 2015 at the University of Kentucky with a major in Integrated Strategic Communication and a focus in Account Management.


Sharon Womack

Client Service Specialist

Sharon@SWDgroup.com
(502) 412-3354 ext. 304

Sharon is a Client Service Specialist at Strategic Wealth Designers. She serves as the liaison for the advisor, by assisting clients during the new account process. She offers extraordinary customer service and is pleased to help new and existing clients with all of their questions or needs. Sharon has over 20 years of client service experience in the financial services industry. She is originally from Louisville and studied Communications at the University of Louisville.


Maddy Turner

Relationship Manager

Maddy@SWDgroup.com
(502) 412-3354 ext. 317

Maddy is our Relationships Manager. She serves as “Traffic Control” for appointment bookings by proactively keeping the calendar full and controlling the flow of data. She also ensures best practices for scheduling management that is in line with Advisor preference and company policies. Beyond relationship management she also assists the Marketing department with our client events. Maddy earned her bachelor’s degree from the University of Louisville in May, where she majored in Marketing and minored in International Business.


Laura Fleenor

Marketing Assistant

Laura@SWDgroup.com
(502) 412-3354 ext. 309

Laura is part of the Marketing team but assists in many areas at SWD. She is involved with the planning and preparation of our financial seminars and clients events, as well as overseeing our clients newsletter and company social media pages. She also assists with appointment management and marketing administrative tasks. She is a recent graduate of University of Louisville, where she majored in Marketing. She most recently interned at Atria Senior Living as a Marketing Intern.


Nancy Barnes

Director of First Impressions

Nancy@SWDgroup.com
(502) 412-3354 ext. 300

As the Director of First Impressions for Strategic Wealth Designers, Nancy is the first point of contact for our clients and potential clients. She enjoys making you feel warm and welcome when you visit or call the office. Nancy also supports the SWD team in many other areas including marketing and client services. She will ensure your subsequent visits to SWD will be as memorable as your first.


Strategies for Financial Independence

To schedule a time to discuss your financial future and the possible role of insurance or investments in your financial strategy, contact us at info@swdgroup.com or call us at 502-412-3354 today! We are an independent financial services firm helping individuals create retirement strategies using a variety of investment and insurance products to custom suit their needs and objectives.

Have Questions for Us?

It can be difficult to make financial decisions without access to information. If you have questions or concerns about your current retirement strategy, feel free to contact us using the form below.

Fill out my online form.

Privacy Policy | Terms of Use

Strategic Wealth Designers, LLC is a Registered Investment Advisor in the states of Kentucky and Indiana. Matt Dicken, Dustin Stanley and Jordan Schwartz are Investment Advisory Representatives affiliated with Strategic Wealth Designers, LLC. The advisors may not transact business in states where they are not appropriately registered, excluded or exempted from registration. Individualized responses to persons that involve either the effecting of transaction in securities, or the rendering of personalized investment advice for compensation, will not be made without registration or exemption.

*Guarantees provided by insurance products are backed by the claims-paying ability of the issuing carrier.

The retirement kit is provided for informational purposes only. It is not intended to provide tax or legal advice. By requesting this report you may be provided with information regarding the purchase of insurance and investment products in the future.